Storylane: Transforming Sales with Interactive Product Demos
The Challenge of Product Demonstrations in B2B Sales
For B2B sales and marketing teams, showcasing a product effectively is one of the biggest challenges. Traditional methods like slide decks, static screenshots, and lengthy demo calls often fail to engage prospects and slow down the buying process. Many potential customers drop off before they even experience the value of a product.
This is where Storylane steps in. Storylane is an interactive demo platform that enables businesses to create and share personalised, no-code product demos, allowing prospects to experience the product in action at their own pace.
Whether you’re a SaaS (Software as a Service) company, a sales professional, or a product marketer, Storylane helps you streamline the demo experience, reduce friction in the buyer journey, and increase conversion rates.
What is Storylane?
Storylane is a no-code interactive demo creation tool that enables businesses to build hands-on product experiences without requiring engineering resources. Instead of traditional demo videos or live sales calls, companies can create guided, clickable product demos that prospects can explore on their own.
By giving potential buyers a self-service way to interact with your product before a sales conversation, Storylane helps reduce friction, qualify leads faster, and improve conversion rates.
Why Use Storylane? What Problems Does It Solve?
The Common Challenges in B2B Sales & Marketing
Low Engagement – Prospects often lose interest in static decks and pre-recorded videos.
Long Sales Cycles – Scheduling live demos slows down the buying process.
High Drop-Off Rates – Many leads never make it past the discovery stage.
Limited Product Experience – Buyers want to explore products at their own pace, not just watch a demo.
How Storylane Solves These Issues
Interactive Product Demos – Prospects engage with a hands-on product experience rather than a passive presentation.
No-Code Demo Creation – Marketers and sales teams can build demos quickly without engineering help.
Lead Qualification & Analytics – Track engagement and know exactly how prospects interact with your product.
Faster Conversions – Reduce the need for back-and-forth demo scheduling and move leads down the funnel faster.
How Easy Is It to Set Up Storylane?
One of Storylane’s key strengths is its ease of use. You don’t need any coding experience to create interactive demos. Here’s how to get started:
Getting Started with Storylane
Capture Your Product – Use Storylane’s Chrome extension to record your product in action.
Edit & Customise – Add interactive elements, guided tooltips, and branding without needing code.
Share & Embed – Send prospects a link or embed the demo on your website, email campaigns, or LinkedIn posts.
Within minutes, you can create a fully interactive demo that showcases the best parts of your product without relying on an engineer.
Key Features of Storylane
1. No-Code Interactive Demos
- Easily capture and customise step-by-step product experiences.
- Add interactive elements like tooltips, forms, and call-to-actions.
- Enable prospects to experience the product before a sales call.
2. Personalisation & Customisation
- Tailor demos based on different buyer personas and industries.
- Embed customer-specific data for a more relevant experience.
3. Seamless Integrations
Storylane integrates with leading sales and marketing tools, including:
HubSpot – Sync lead data and track demo interactions.
Salesforce – Capture engagement metrics and accelerate the sales process.
Marketo & Outreach – Use demos in email campaigns to boost engagement.
LinkedIn & Websites – Embed interactive demos on LinkedIn posts or company websites including within your CompareYourTech Company Profile.
4. Advanced Analytics & Lead Insights
- Track user behaviour and see how prospects interact with your product.
- Identify high-intent leads based on engagement data.
- Optimise demos based on analytics to improve conversion rates.
Who Uses Storylane? Key Use Cases
SaaS Sales Teams
- Challenge: Long sales cycles and scheduling delays.
- Solution: Storylane shortens the sales cycle by providing instant, self-guided demos that let prospects explore at their own pace.
Marketing & Demand Generation Teams
- Challenge: Low engagement with traditional marketing assets.
- Solution: Use interactive demos in email campaigns and website content to boost conversions and generate qualified leads.
Customer Success & Onboarding Teams
- Challenge: New users struggle with onboarding.
- Solution: Create self-service, interactive walkthroughs to reduce onboarding time and improve customer retention.
Product & Growth Teams
- Challenge: Gathering user feedback and showcasing new features.
- Solution: Use Storylane to create guided feature tours and collect insights from user interactions.
Real-World Companies Using Storylane
Storylane is trusted by thousands of companies worldwide, including fast-growing SaaS businesses and enterprise organisations. Some notable customers include:
People.ai: Transitioning from a previous provider, People.ai utilised Storylane to create interactive demos, leading to a fivefold increase in leads and a threefold acceleration in sales velocity.
Upmetrics: With Storylane, Upmetrics achieved a 78% engagement rate on their demos, converting 22% of viewers into sign-ups and 12% into paying customers.
Upland Software: Implementing Storylane’s solutions, Upland Software captured over 300 leads with a 75% engagement score within 90 days.
Storylane vs. Other Interactive Demo Tools
While Storylane is a strong player in the interactive demo space, it’s worth comparing it to similar solutions:
1. Walnut
- Offers interactive demos for SaaS sales teams.
- More suited for enterprise customers with custom demo needs.
2. Navattic
- Focuses on self-guided product tours for PLG (Product-Led Growth) companies.
- Best for early-stage startups with simple demo requirements.
Why Choose Storylane?
Storylane strikes a balance between ease of use, integrations, and analytics, making it an excellent choice for sales, marketing, and customer success teams.
Pricing & Free Trial
Storylane offers a free trial, allowing users to test the platform before committing. Pricing is flexible, with scalable plans for different business sizes.
Sign up for a free trial here
We also have an Exclusive Storylane Discount which you can find in our CompareYourTech Deals Section.
Final Thoughts: Is Storylane Worth It?
If you’re looking to improve sales conversions, generate qualified leads, and enhance product marketing, Storylane is a valuable tool. Its interactive demo capabilities, seamless integrations, and real-time analytics make it a smart choice for SaaS businesses and beyond.
To see how Storylane can transform your sales and marketing, sign up for a free trial today and explore its features first-hand.
