Key Benefits & Features

Advanced Targeting & Test Control

Offers a drag-and-drop targeting engine with more than 40 filters, enabling granular segmentation by traffic source, visitor data, page tags, and time.

Flicker-Free Test Deployment

Minimises the flicker effect (FOOC) for smoother user experiences, critical for maintaining performance and SEO metrics.

Comprehensive Goals & Experiment Tracking

Supports multiple types of experiment goals, including clicks, scroll events, revenue tracking, and custom JS triggers. Goals can also be connected with external analytics for deeper insights.

Built-In QA & Debugging Tools

Includes a Chrome debugging extension and real-time Live Logs to inspect and troubleshoot tests during execution.

Rich Integrations & Developer Tools

Integrates with over 90 analytics and marketing tools such as Google Analytics, Hotjar, Shopify, Segment, Heap, WordPress, and Magento. Also offers a secure A/B Testing API for backend automation and custom workflows.

E-Commerce & Shopify Optimization

Provides a Shopify-specific app that simplifies integration and revenue tracking, along with e-commerce frameworks to optimise for conversions and revenue lift.

Statistical Rigor & Experiment Control

Supports both Frequentist and Bayesian statistical models, with SRM checks, multi-armed bandit testing, and transparent reporting for data-driven decisions.

Agency-Friendly Features

Includes collision prevention, reusable test templates, and tools like Convert Signals, which highlight user sessions that may indicate conversion blockers.

Cost-Effective Pricing Model

Provides enterprise-level features at mid-market prices, making it accessible for growing businesses and agencies scaling their experimentation programs.