AdTargeting

AdTargeting is a platform that provides tools and services to help advertisers and marketers effectively target their ads to the right audiences. Here are the key features and benefits:

Interest Targeting

One of the core features is the ability to find and target relevant Facebook interests and Google keywords for ad campaigns:

– Search and get lists of up to 1,000 related Facebook interests or Google keywords based on a seed keyword or interest.
– Analyse interest and keyword analytics reports to understand audience size, competition, trends, and more.
– Categorise interests into broad categories like Shopping, Entertainment, Business, etc. for better organisation.
– Compare audience differences between two interests or keywords to choose the most suitable one.
– Rank and identify hot interests or keywords in specific industries or niches.
– Expand related interests for different countries to target local audiences.

Interest Packaging

To streamline the interest research process, AdTargeting allows creating interest packages:

– Add collected interests to a package to curate the most relevant ones.
– Review and filter interests based on criteria like audience size before adding to the package.
– Get the top relevant interests from the package to use in ad campaigns.

Ad Account Integration

AdTargeting integrates with Facebook Ads Manager for seamless ad creation:

– Connect your Facebook Ad Account to the platform.
– Select interests from the package and the target location.
– With a single click, apply the researched interests directly to your Facebook ad sets.

Competitor Analysis

The platform offers tools to analyse competitor Facebook ads and steal their audience:

– Discover advertiser pages and spy on the ads they are running.
– Get insights into the interests and audiences competitors are targeting.

By providing these features, AdTargeting aims to help advertisers reduce the time and effort required for interest research, maximise ad relevance and effectiveness, and ultimately reduce advertising costs. The ability to find highly targeted interests, analyse audience data, and seamlessly apply the findings to ad campaigns are key benefits.