Features of Convert

Convert offers a wide range of testing and optimisation features. It is not just a simple A/B testing tool but a comprehensive experimentation suite that supports both marketing teams and technical teams. The platform is particularly strong in targeting, tracking, integrations, and compliance, making it suitable for organisations of all sizes.

Experiment types: A/B testing, split URL testing, multivariate testing, multipage and funnel-wide tests, and built-in personalisation functions.
Targeting and segmentation: More than 40 different audience filters such as device type, traffic source, geolocation, user behaviour, and time of visit.
Goals and tracking: Support for up to nine different goal types including revenue goals, page views, clicks, scroll depth, JavaScript triggers, custom goals, and imported Google Analytics goals.
Quality assurance: SmartInsert technology that eliminates flicker during test loading, Chrome debugging extension for easy checks, and live logs for real-time monitoring of test events.
Privacy and compliance: Designed to be fully compliant with GDPR and European data laws, using first-party cookies by default and storing no personal data, which allows testing without the need for intrusive consent prompts.
Integrations and API: Over 90 integrations with tools such as Google Analytics, Shopify, WordPress, Hotjar, Segment, and Mixpanel, plus a robust API for advanced server-side experiments and custom integrations.
Full-stack and feature flagging: Capabilities for server-side testing beyond the browser and the ability to roll out new features gradually using feature flags.
Statistical tools: Frequentist methodology as standard with the option of Bayesian analysis, plus a minimum detectable effect calculator for accurate test planning.
Ecommerce support: Dedicated Shopify app for seamless connection, accurate revenue attribution, and support for ecommerce tracking within Google Analytics.
Support and usability: A responsive human support team with fast replies, backed up by detailed resources and documentation.
Sustainability: Carbon-neutral hosting infrastructure in Frankfurt and a climate-neutral certification, with part of the company’s revenue dedicated to environmental projects.

Benefits of Convert

The benefits of Convert Experiences are both practical and strategic. On a practical level, the platform enables organisations to test ideas quickly and accurately, leading to higher conversion rates and better user journeys. Strategically, it helps build a culture of experimentation and ensures that testing is done in a privacy-compliant and ethically conscious way.

Improved performance: Data-driven testing improves conversions, reduces drop-off, and increases customer satisfaction.
Encouragement of innovation: By creating a safe environment for testing, teams are empowered to try bold ideas and gain actionable insights.
Reliability: Flicker-free tests and robust quality assurance tools ensure experiments run smoothly and produce valid results.
Privacy-first approach: Full compliance with GDPR and other regulations ensures businesses can test responsibly without risking fines or trust.
Accessible enterprise features: Advanced experimentation and personalisation tools are provided at a transparent and reasonable cost, without long-term contracts.
Comprehensive coverage: Supports both front-end and back-end experiments, as well as feature flagging, making it useful across marketing and development teams.
Seamless integration: Works with existing analytics, ecommerce platforms, and CMS systems to avoid disrupting workflows.
Dedicated support: Fast, human support minimises downtime and ensures technical problems are resolved quickly.
Ethical and sustainable: Environmental commitments and carbon-neutral operations align with organisations that value sustainability.

Who Should Use Convert

Convert is well suited to a diverse set of users. Small and medium-sized businesses that want enterprise-level testing without enterprise pricing will find it particularly valuable. Large organisations that require robust, privacy-compliant experimentation also benefit from its capabilities.

Marketing and product teams can use it for funnel-wide optimisation and personalisation, while ecommerce businesses, especially those on Shopify, gain from its seamless revenue tracking. Agencies managing multiple client sites will find it flexible and efficient, and technical teams will appreciate its API, server-side testing, and feature flagging. Organisations with a focus on sustainability or data privacy will also be drawn to its values-driven approach.

Why Convert Stands Out

Convert stands out because it combines affordability with depth of functionality. It is a platform that allows businesses to scale their experimentation programmes without overspending. Tests run smoothly thanks to advanced technologies like SmartInsert, while the strong ecosystem of integrations means it fits into existing workflows with ease. Unlike many tools in this space, it has been designed with privacy and compliance at its core, making it future-proof in an era of strict data protection. Its ethical stance on sustainability further strengthens its appeal, providing not just technical excellence but also a values-driven approach to optimisation.