Similarweb Launches AI Search Intelligence to Help Marketers Track the Rise of AI Search

Similarweb has announced the launch of AI Search Intelligence, a new self-serve product designed to help businesses understand and optimise for the rapidly growing world of AI-driven search.

As AI assistants and answer engines become an increasingly important discovery channel, demand is rising for tools that help brands track visibility and performance within these environments. The new offering from Similarweb targets this emerging category known as Answer Engine Optimization (AEO).

With AI-powered platforms influencing how users discover products, services, and information, AI Search Intelligence aims to help marketers understand how their brands appear and perform in AI-generated results.

A new entry point for growing teams

The new product has been designed as a low-friction, competitively priced self-serve solution, aimed at SMBs, agencies, and growing marketing teams looking to enter the AEO space without enterprise-level costs.

Similarweb is launching two main options:

AI Search Intelligence (AEO-only)

A standalone AEO solution priced at $99 per month, designed for teams focused specifically on tracking and improving performance in AI search environments.

AI Search Intelligence + SEO + Competitive Intelligence

A broader package combining AEO insights with traditional SEO analytics and competitive intelligence tools, priced at $335 per month.

Capitalising on the shift toward AI discovery

With AI-powered platforms increasingly shaping how users search for and discover information, tools that measure and optimise visibility in these environments are quickly becoming part of the modern marketing stack.

By introducing a more accessible, self-serve product, Similarweb is positioning AI Search Intelligence as an entry point for companies looking to adapt their marketing strategies to the evolving AI search landscape.