Clootrack

How does Clootrack help improve key CX metrics like NPS, CSAT, and retention?

Clootrack analyzes 100% of customer feedback across multiple touchpoints, (such as E-commerce websites, social media platforms, blogs articles, forums and all other public sources) uncovering hidden patterns and drivers of satisfaction or churn. Our clients have achieved a 35% reduction in churn, an 18% drop in returns, and significantly improved NPS and CSAT scores within months.

What types of businesses can benefit the most from this platform?

Our platform is perfect for businesses with substantial consumer research activities and data. It’s particularly valuable for consumer brands and Software-as-a-Service (SaaS) companies seeking actionable competitor insights.

It’s also a great fit for management consultants advising these businesses and private equity or hedge funds investing in them.

How quickly can my team start seeing insights?

You can go live within 4 hours with support from our Data Analysts. Insights are available within seconds of setup, allowing you to respond to business stakeholders immediately.

What kind of data can Clootrack analyze?

We're pretty versatile - we can handle both text and voice data in unstructured formats, plus structured data like numbers and categories. The source doesn't matter as long as it's in a format we support.

Can my teams take direct action based on Clootrack’s insights?

Yes! Clootrack’s multi-level drill-down dashboards allow you to go from high-level trends to granular customer comments, making it easy to identify and act on critical insights.

How does Clootrack ensure accurate and unbiased insights?

Clootrack’s patented unsupervised AI analyzes all customer feedback with 94.5%+ accuracy, eliminating human bias and revealing unknown themes that structured surveys might miss.

How does this analysis platform work? 

Our platform has four key modules: 

Data Aggregation – Collects data from diverse online sources using advanced web crawling. First-party data can also be integrated if needed.
Data Preprocessing and Cleaning – Cleans and preprocesses data to remove noise, such as duplicates, irrelevant information, and bot-generated data, ensuring high-quality inputs for analysis.
Analysis Workflows – Custom workflows are designed based on specific goals. For example, assortment intelligence and e-commerce review analysis each follow unique workflows.
Insights Reporting – Insights are delivered via a dashboard, also featuring a GenAI copilot for instant querying. You can download the raw data as well. Our team handles the full setup, enabling you to achieve results quickly. The set up takes a couple of hours only and gets the insights ultra fast.

Does Clootrack analyze exactly the same count of reviews that are available online, such as on Google Reviews?

Google reviews have a lot of noise in the data (such as blank reviews, rating only reviews, one word reviews, only emojis, and data out of timeline) which is not useful to provide any actionable insights to the users. Clootrack removes such noise from the reviews while analysing the data so that the most accurate and actionable insights can be provided to the users.

While analyzing reviews does Clootrack filter out bots and spam comments? How?

We have our proprietary models that encompass three essential features:

The ability to eliminate duplicate reviews from the same user
The capability to remove duplicate reviews from different users if they are over 5 words long
The functionality to identify patterns in reviews that are almost identical but include additional words or phrases at the beginning or end. For this an ensemble model of multiple similarity algorithms are used.

How does Clootrack process unstructured feedback like call transcripts and social media?

Our AI ingests, transcribes, and categorizes voice data from call centers, chat transcripts, and online reviews, providing actionable sentiment analysis and trend detection.

Do I need technical expertise to use the platform?

Not at all. Our platform is designed to be user-friendly and doesn’t require any technical skills. Our managed services team is available round the clock to assist with setup and analysis.

What kind of support or training do you provide for new users?

Our support is fast and hassle-free. Unlike other tools, Clootrack is fully set up by our Data Analysts, so you can start using insights right away without any setup effort. For questions or changes, just reach out to your support contact via email or other channels—we’ll respond quickly and efficiently.

We also provide training materials, including documentation and videos.

Can Clootrack integrate with our existing CX and analytics tools?

Yes! We offer 1,000+ integrations with CRM platforms (Salesforce, HubSpot), ticketing systems (Zendesk, Freshdesk), BI tools (Tableau, Power BI), and CCaaS solutions.

How scalable is Clootrack for global enterprises?

Clootrack supports 55+ languages and processes millions of data points daily. It’s designed for enterprises managing multi-brand, multi-market operations.

How secure is the data transfer, especially when connecting to legacy systems? 

Clootrack follows strict security standards, including GDPR, HIPAA, and ISO27001 compliance. Data is encrypted on transit and at rest. Further Clootrack removes PII from data before storage unless a client requests it to be stored.

Does Clootrack store or share customer data?

No. We follow a zero-data-retention policy, meaning your data is never stored or used for AI training beyond the contract period.

How does Clootrack support CX teams post-implementation?

We provide a fully managed service - our Data Analysts handle setup, customization, and ongoing optimization at no extra cost.