Matomo

Frequently Asked Questions about Matomo

Who are Matomo?

Matomo is an open-source web analytics platform that provides users with insights into their website traffic and visitor behaviour. Founded in 2007, it aims to give users full control of their data while prioritising privacy and security.

What are Matomos products?

Matomo offers a range of products including Matomo Analytics for web tracking, Matomo Tag Manager for tag management, and Matomo Heatmaps for visualising user interaction on web pages.

What services do Matomo offer?

In addition to its software products, Matomo provides services such as cloud hosting, custom reporting, data anonymisation, and consultation for implementing effective analytics strategies.

What type of companies do Matomos products suit?

Matomos products suit a wide range of organisations, from small businesses to large enterprises, particularly those focused on data privacy and looking for a self-hosted solution.

How much does Matomos product cost?

Matomo offers a free version for self-hosting, while their cloud-hosted service starts at a monthly subscription fee that varies based on the number of page views and additional features required.

Does Matomo offer a free trial?

Yes, Matomo offers a free trial for their cloud-hosted service, allowing users to explore features without any commitment.

What discounts does Matomo offer on their products?

Matomo occasionally provides discounts for annual subscriptions and offers special pricing for educational and non-profit organisations. It is advisable to check their website for current promotions.

Are there any hidden fees or additional costs with Matomo?

Matomo is transparent about pricing. However, additional costs may arise for extra features, high traffic volumes, or custom services beyond the standard offerings.

Who uses Matomos products?

Matomos products are used by digital marketers, webmasters, analysts, and businesses of all sizes who need in-depth analytics while maintaining control over their data.

What are the main features of Matomos products/services?

Main features include real-time data tracking, customisable dashboards, heatmaps, session recording, user privacy options, and integration capabilities with other platforms.

How does Matomo compare to its competitors?

Matomo is often compared to Google Analytics. Unlike Google, Matomo prioritises user privacy, offers self-hosting options, and provides full data ownership, making it a preferred choice for privacy-conscious users.

Is Matomos platform easy to use?

Yes, Matomo’s platform is designed to be user-friendly with a clear interface, making it accessible for users with varying levels of technical expertise.

How easy is it to set up Matomos product or service?

Setting up Matomo can be straightforward, especially with their cloud-hosted version. Self-hosted installations require more technical know-how but are well-documented for user guidance.

Is Matomo reliable?

Matomo is known for its reliability and has been trusted by thousands of organisations globally, with a strong emphasis on uptime and data accuracy.

Does Matomo offer customer support?

Yes, Matomo offers customer support through various channels, including documentation, community forums, and direct support for premium users.

How secure is Matomo’s platform?

Matomo places a high priority on security, implementing measures like data encryption and compliance with privacy regulations such as GDPR to protect user data.

Does Matomo integrate with other tools or platforms?

Yes, Matomo integrates with various third-party tools, including content management systems (CMS), eCommerce platforms, and CRM software, to enhance functionality.

Can I use Matomo on mobile devices?

Matomo is accessible on mobile devices through its responsive design and also offers a mobile app for monitoring analytics on the go.

What do users say about Matomo?

Users generally appreciate Matomo for its robust features, data privacy focus, and flexibility, although some may find the self-hosting option requires more technical skills.

What are the pros and cons of Matomo?

Pros include data ownership, privacy features, and flexibility in deployment. Cons may involve a steeper learning curve for self-hosted solutions and potential costs for advanced features.

How can I purchase Matomo’s services?

Matomo’s services can be purchased directly from their website, where users can choose between cloud-hosted or self-hosted options based on their needs.

What is the cancellation or refund policy for Matomo?

Matomo offers a 30-day refund policy for their cloud-hosted service if users are not satisfied with the product, while self-hosted solutions do not have a refund option due to their nature.

What are the common use cases for Matomo?

Common use cases include tracking website performance, analysing marketing campaigns, understanding user behaviour, and improving user experience through data-driven decisions.

Why choose Matomo over other options?

Matomo is chosen over other options primarily for its commitment to privacy, data ownership, and the ability to self-host, which is appealing to organisations concerned with data security.

How easy is it to set up Matomo?

The setup process for Matomo, particularly the cloud-hosted version, is generally easy for users. For self-hosting, users may need some technical knowledge but can find detailed installation guides.

Does Matomo offer training or tutorials?

Yes, Matomo provides extensive documentation, tutorials, and community support to help users learn how to effectively use their products.

What languages does Matomo support?

Matomo supports multiple languages, allowing users to access its platform in their preferred language, enhancing usability across different regions.

What problems does Matomo solve?

Matomo addresses issues related to data privacy, tracking website performance, understanding user behaviour, and providing actionable insights for website optimisation.

Is Matomo worth the investment?

Matomo can be considered worth the investment for organisations that prioritise data privacy, seek in-depth analytics, and require full control over their web analytics environment.