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Looker is a powerful business intelligence (BI) and data visualisation platform developed by Google Cloud that enables organisations to explore, analyse, and share real-time data insights. By leveraging Lookers intuitive interface, users can create interactive dashboards and reports that drive data-driven decision-making across various business functions. With its robust data modelling capabilities and seamless integration with various data sources, Looker transforms complex data into actionable insights, empowering teams to make informed decisions quickly and effectively.

Core Features

  • Data Modelling: Utilises LookML, a unique modelling language, to define data relationships, enabling custom data models and reusable components.
  • Interactive Dashboards: Create dynamic, shareable dashboards that allow users to drill down into data and explore insights visually.
  • Ad-Hoc Reporting: Users can generate on-the-fly reports with a simple drag-and-drop interface, making data exploration accessible to all skill levels.
  • Collaboration Tools: Facilitates teamwork with features such as scheduled reports, comments, and sharing options to enhance collaboration across departments.
  • Integration Capabilities: Seamlessly integrates with various data sources, including SQL databases, BigQuery, and third-party applications, ensuring comprehensive data access.
  • Data Governance: Offers robust security features and user permissions to ensure data integrity and compliance with industry standards.
  • Custom Visualisations: Supports custom visualisation options, allowing users to create tailored charts and graphs that suit specific analytical needs.

Benefits

  • Enhanced Data Accessibility: Looker democratizes data access, enabling all team members, regardless of technical expertise, to gain insights from data.
  • Faster Decision-Making: Real-time data analysis and reporting capabilities help organisations respond swiftly to market changes and business needs.
  • Improved Collaboration: The platforms sharing and collaboration features foster a data-driven culture, encouraging teams to work together towards common goals.
  • Informed Strategy Development: By visualising trends and patterns, Looker empowers businesses to formulate strategies based on solid evidence, enhancing overall effectiveness.
  • Scalability: As a cloud-native solution, Looker easily scales with your organisation, adapting to increasing data volumes and user demands without compromising performance.
  • Cost Efficiency: By streamlining data processes and enhancing analytics capabilities, Looker reduces the time and resources spent on data management, leading to significant cost savings.
FAQ's

Frequently Asked Questions about Looker

Who are Looker?

Looker is a business intelligence (BI) and data analytics platform that helps organisations explore, analyse, and share real-time business analytics. Founded in 2012 and acquired by Google Cloud in 2019, Looker provides a modern approach to data exploration and visualisation.

What are Lookers products?

Lookers primary product is its data analytics platform, which includes features for data modelling, visualisation, and reporting. The platform allows users to create custom dashboards, explore data sets, and generate insights to support decision-making processes.

What services do Looker offer?

Looker offers services including data exploration, visualisation, dashboard creation, and data modelling. Additionally, it provides consulting services for implementation and integration, as well as support for custom analytics solutions.

What type of companies do Lookers products suit?

Lookers products are suitable for a wide range of companies, from small businesses to large enterprises across various industries such as retail, finance, healthcare, and technology, particularly those seeking to leverage data for informed decision-making.

How much does Lookers product cost?

Lookers pricing is typically subscription-based and varies depending on the size of the organisation and the specific features required. Prospective customers are encouraged to contact Looker directly for a personalised quote based on their needs.

Does Looker offer a free trial?

Looker does not typically offer a free trial. However, interested users can request a demo to explore the platform and its capabilities before making a commitment.

What discounts does Looker offer on their products?

Looker may offer discounts on their products for larger enterprise contracts or during promotional periods. Specific details regarding discounts can be obtained by contacting Lookers sales team.

Are there any hidden fees or additional costs with Looker?

Looker’s pricing structure is generally transparent. However, additional costs may arise from custom implementation, training sessions, or advanced features, which should be clarified during the sales discussion.

Who uses Lookers products?

Lookers products are used by data analysts, business intelligence professionals, and decision-makers within organisations looking to gain insights from their data. Users typically include data-driven teams in various sectors.

What are the main features of Lookers products/services?

Main features of Lookers platform include data exploration, custom dashboards, data modelling with LookML, real-time analytics, collaboration tools, and integration with other data sources and platforms.

How does Looker compare to its competitors?

Looker is known for its strong data modelling capabilities and user-friendly interface. Compared to competitors like Tableau and Power BI, Looker offers a more integrated approach with Google Cloud services, making it a preferred choice for organisations already using Googles ecosystem.

Is Lookers platform easy to use?

Lookers platform is designed with user-friendliness in mind, featuring an intuitive interface that allows users to create reports and dashboards without extensive technical knowledge. However, familiarity with data concepts is beneficial.

How easy is it to set up Lookers product or service?

Setting up Looker typically involves integrating it with existing data sources and configuring the data model. While the initial setup requires some technical expertise, Looker provides documentation and support to facilitate the process.

Is Looker reliable?

Looker is considered reliable, with high availability and performance levels reported by users. As part of Google Cloud, it benefits from robust infrastructure and support, ensuring minimal downtime and consistent service delivery.

Does Looker offer customer support?

Yes, Looker offers customer support through various channels, including email and online resources. Users can access a comprehensive knowledge base, community forums, and direct support based on their subscription level.

How secure is Looker’s platform?

Looker prioritises security, employing advanced measures such as data encryption, regular security audits, and compliance with industry standards to protect user data and maintain confidentiality.

Does Looker integrate with other tools or platforms?

Yes, Looker integrates with a variety of tools and platforms, including Google Cloud services, databases, and other BI tools, enhancing its functionality and allowing seamless data workflows.

Can I use Looker on mobile devices?

Looker is accessible on mobile devices through its responsive web interface, allowing users to view and interact with dashboards and reports on smartphones and tablets.

What do users say about Looker?

Users generally praise Looker for its powerful data modelling capabilities and user-friendly interface. However, some have noted a learning curve for non-technical users and the need for ongoing support during the initial setup.

What are the pros and cons of Looker?

Pros include strong data modelling, integration with Google Cloud, and intuitive dashboards. Cons may involve a steep learning curve for some users and potentially higher costs for comprehensive features.

How can I purchase Looker’s services?

Interested parties can purchase Looker’s services by contacting their sales team through the Looker website to discuss requirements and obtain a tailored quote.

What is the cancellation or refund policy for Looker?

Lookers cancellation and refund policies vary based on the terms of the subscription agreement. Customers should review their contract or consult with the sales team for specific details.

Who uses Looker?

Looker is utilised by various organisations, including data-driven businesses, analysts, and decision-makers across multiple industries looking to enhance their data analytics capabilities.

What are the common use cases for Looker?

Common use cases for Looker include sales analytics, marketing performance reporting, financial forecasting, and operational reporting, enabling businesses to make data-informed decisions across functions.

Why choose Looker over other options?

Looker offers a unique model-based approach to data analytics, seamless integration with the Google Cloud ecosystem, and powerful data exploration capabilities, making it a compelling choice for organisations already invested in Google’s services.

How easy is it to set up Looker?

While setting up Looker requires initial configuration and integration with data sources, Looker provides extensive documentation and support to assist users in the process, making it manageable for teams with some technical expertise.

Does Looker offer training or tutorials?

Yes, Looker offers various training resources including tutorials, webinars, and documentation to help users get acquainted with the platform and maximise its features.

What languages does Looker support?

Looker primarily supports English; however, additional language support may be available based on user demand and through customisation options.

What problems does Looker solve?

Looker solves problems related to data accessibility and analysis by allowing users to easily explore large datasets, create meaningful reports, and derive insights that drive business decisions.

Is Looker worth the investment?

Determining if Looker is worth the investment depends on an organisation’s specific needs for data analytics and business intelligence. Its capabilities can provide significant returns on investment by enhancing data-driven decision-making.

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