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RollWorks is a comprehensive account-based marketing (ABM) platform designed to empower B2B marketers with powerful tools to identify, engage, and convert high-value accounts. It leverages robust data analytics and automation to streamline marketing efforts, enhance targeting precision, and ultimately drive revenue growth. With a focus on creating tailored marketing experiences, RollWorks integrates seamlessly with existing CRM and marketing tools, ensuring a cohesive strategy for businesses looking to elevate their marketing game.

Core Features

  • Target Account Identification: Utilises data-driven insights to pinpoint high-value accounts that align with your ideal customer profile.
  • Engagement Automation: Automates outreach and engagement activities, allowing marketing teams to focus on strategy rather than manual tasks.
  • Multi-Channel Campaigns: Supports targeted advertising across various channels, including display, social media, and email, to maximise reach and impact.
  • Reporting & Analytics: Provides detailed analytics and reporting tools to track campaign performance and ROI, allowing for data-backed decision making.
  • CRM Integration: Easily integrates with popular CRM platforms, ensuring smooth data flow and unified marketing efforts.
  • Account Insights: Offers insights into account behaviour and engagement, helping marketers tailor their approach based on real-time data.

Benefits

  • Enhanced Targeting: By focusing on specific accounts, marketers can allocate resources efficiently and improve conversion rates.
  • Increased Efficiency: Automation features reduce the time spent on repetitive tasks, enabling teams to concentrate on high-impact activities.
  • Improved Collaboration: Integration with CRM and marketing tools fosters better collaboration between sales and marketing teams, leading to more cohesive strategies.
  • Data-Driven Decisions: Access to comprehensive analytics allows businesses to refine their marketing strategies based on actionable insights.
  • Scalability: Suitable for businesses of all sizes, RollWorks can scale its solutions to meet the evolving needs of growing organisations.
FAQ's

Frequently Asked Questions about RollWorks

Who are RollWorks?

RollWorks is a comprehensive account-based marketing (ABM) platform that helps B2B companies identify and engage their target accounts. The platform provides tools for lead generation, advertising, and analytics to drive business growth.

What are RollWorks products?

RollWorks offers a variety of products including account targeting, engagement advertising, and analytics solutions. Their platform focuses on enabling businesses to implement effective ABM strategies.

What services do RollWorks offer?

RollWorks provides services such as account identification, campaign execution, performance analytics, and customer support. They also offer integrations with other marketing and sales tools.

What type of companies do RollWorks products suit?

RollWorks products are suitable for B2B companies of all sizes that are looking to implement ABM strategies. This includes businesses in various sectors such as technology, finance, and professional services.

How much do RollWorks products cost?

The cost of RollWorks products varies based on the specific services and features selected. Pricing is typically customised according to the needs of the business, and potential customers are advised to contact RollWorks for a tailored quote.

Does RollWorks offer a free trial?

RollWorks does not explicitly advertise a free trial on their website. Interested users may need to inquire directly for any trial options or demo availability.

What discounts does RollWorks offer on their products?

RollWorks may provide discounts or promotions periodically, but specific discount details are not listed on their website. It is recommended to contact their sales team for information on current offers.

Are there any hidden fees or additional costs with RollWorks?

RollWorks does not typically have hidden fees; however, additional costs may arise based on the selected features and tools. It is advisable to review the contract and pricing details during the purchasing process.

Who uses RollWorks products?

RollWorks products are used by B2B marketers, sales teams, and business development professionals who are focused on targeting and engaging specific accounts to drive sales and growth.

What are the main features of RollWorks products/services?

Main features of RollWorks include account targeting, multi-channel advertising, actionable insights through analytics, and robust reporting capabilities. The platform also offers integrations with CRM and marketing automation tools.

How does RollWorks compare to its competitors?

RollWorks is often compared to other ABM platforms such as Demandbase and Terminus. Its strengths lie in its comprehensive targeting capabilities and easy-to-use interface, though the best choice may vary depending on specific business needs.

Is RollWorks platform easy to use?

Users generally find RollWorks platform user-friendly, with an intuitive interface that simplifies the process of creating and managing campaigns.

How easy is it to set up RollWorks product or service?

Setting up RollWorks is typically straightforward, with guided processes for account integration and campaign setup. Support is available to assist users through the initial setup phase.

Is RollWorks reliable?

RollWorks is regarded as a reliable platform within the industry, with a solid reputation for uptime and customer support. User reviews often highlight its dependability in executing marketing strategies.

Does RollWorks offer customer support?

Yes, RollWorks offers customer support through various channels, including email and phone. They also provide resources such as documentation and knowledge bases for self-service assistance.

How secure is RollWorks’ platform?

RollWorks takes security seriously, implementing measures such as data encryption and compliance with industry standards to protect user information and maintain platform integrity.

Does RollWorks integrate with other tools or platforms?

Yes, RollWorks integrates with several CRM, marketing automation, and analytics platforms, allowing for seamless data flow and efficiency in managing marketing efforts.

Can I use RollWorks on mobile devices?

While RollWorks is primarily designed for desktop use, certain functionalities may be accessible via mobile devices through mobile browsers, but a dedicated mobile application is not currently available.

What do users say about RollWorks?

User feedback on RollWorks is generally positive, with many appreciating its robust features and effectiveness in driving account-based marketing strategies. Users often cite its ease of use and customer support as key strengths.

What are the pros and cons of RollWorks?

Pros include comprehensive targeting capabilities, user-friendly interface, and strong customer support. Cons may include variable pricing and the potential learning curve for new users unfamiliar with ABM strategies.

How can I purchase RollWorks’ services?

To purchase RollWorks services, interested customers should visit their website and contact the sales team for a consultation and pricing information tailored to their needs.

What is the cancellation or refund policy for RollWorks?

RollWorks cancellation and refund policies are typically outlined in the service agreement. It is advisable to review these details carefully or consult with a sales representative for specific terms.

Who uses RollWorks?

RollWorks is used by marketing and sales professionals in B2B organisations looking to implement effective account-based marketing strategies to reach and engage their target audiences.

What are the common use cases for RollWorks?

Common use cases for RollWorks include account targeting for lead generation, advertising to specific accounts, and analysing the effectiveness of marketing campaigns in driving engagement and conversions.

Why choose RollWorks over other options?

Choosing RollWorks may be beneficial for businesses seeking a comprehensive ABM solution that combines targeting, advertising, and analytics in a user-friendly platform, especially if they value strong customer support and integration capabilities.

How easy is it to set up RollWorks?

Setting up RollWorks is generally easy, thanks to its guided setup process and available customer support to assist users during the initial configuration.

Does RollWorks offer training or tutorials?

RollWorks provides training resources and tutorials to help users understand how to effectively leverage the platform, including documentation and webinars.

What languages does RollWorks support?

As of now, RollWorks primarily supports English. Users from non-English speaking countries should verify the availability of language support for their specific needs.

What problems does RollWorks solve?

RollWorks addresses challenges related to identifying and engaging target accounts, enhancing lead generation efforts, and providing insights into marketing performance, thus optimising the sales and marketing process.

Is RollWorks worth the investment?

Whether RollWorks is worth the investment depends on individual business needs and marketing goals. Companies focused on account-based marketing may find significant value in its features and capabilities.

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