Trackier

Trackier is a comprehensive marketing technology platform designed to streamline and enhance performance marketing, mobile marketing, and iGaming campaigns. Here’s an overview of its key features and benefits:

Features:

Performance Marketing Suite:

– Advanced Tracking & Attribution: Tracks multi-channel campaigns with accurate attribution models to optimise marketing spend.

– Customisable Reporting: Offers in-depth analytics and reporting tools that can be tailored to specific needs, helping businesses monitor performance in real-time.

– Fraud Prevention: Integrated tools to detect and prevent click fraud, ensuring that marketing budgets are effectively utilised.

Mobile Marketing Platform:

– Real-Time Attribution: Tracks mobile app installs, in-app events, and user engagement in real-time, providing insights into campaign effectiveness.

– Deep Linking & Deferred Deep Linking: Ensures seamless user experiences by guiding users to specific content within the app, even if they haven’t installed it yet.

– Predictive Analytics: Uses machine learning algorithms to predict user behavior, allowing marketers to tailor campaigns for better engagement.

iGaming Platform:

– Comprehensive Player Tracking: Monitors player behavior across multiple channels, including web, mobile, and social platforms.

– Payment Processing: Facilitates smooth and secure payment processing tailored for the gaming industry, supporting multiple currencies and payment methods.

– Affiliate Management: Provides tools to manage affiliate partnerships, track conversions, and automate payouts.

Customisation & Integration:

– API & Webhooks: Easily integrates with existing CRM, ERP, or other marketing tools, ensuring seamless data flow and automation.

– White-Label Solutions: Offers customisable interfaces and branding, allowing companies to tailor the platform to their needs.

Benefits:

Enhanced ROI: By providing detailed analytics and real-time data, Trackier enables businesses to optimise their marketing spend and improve ROI.

Scalability: Suitable for businesses of all sizes, from startups to large enterprises, with flexible solutions that grow with your needs.

Efficiency: Automates various aspects of marketing, including reporting and payments, freeing up time and resources for strategic tasks.

Fraud Protection: Reduces the risk of fraud through sophisticated detection algorithms, ensuring that marketing budgets are used effectively.

Global Reach: Supports multiple currencies and languages, making it ideal for companies with a global presence.

Overall, Trackier offers a powerful suite of tools for businesses looking to optimise their marketing efforts across different channels and industries.