AdRoll

Frequently Asked Questions about AdRoll

Who are AdRoll?

AdRoll is a digital marketing platform that helps businesses of all sizes to create, manage, and optimise their online advertising campaigns. Founded in 2007, AdRoll is known for its retargeting and customer acquisition services, which enable businesses to reach their target audiences effectively across various digital channels.

What are AdRolls products?

AdRoll offers a suite of products designed to enhance advertising efforts, including:

• AdRoll Retargeting: A service that allows businesses to display ads to users who have previously visited their website.
• AdRoll Prospecting: A feature aimed at acquiring new customers through targeted ads.
• AdRoll Email: A tool for managing email marketing campaigns.
• Analytics and Reporting: Tools to track and measure the effectiveness of advertising campaigns.

What services do AdRoll offer?

AdRoll provides various services including retargeting, prospecting, email marketing, customer segmentation, and performance analytics. These services are designed to help businesses engage with customers at different stages of their buying journey.

What type of companies do AdRolls products suit?

AdRolls products are suitable for a wide range of companies, from small businesses to large enterprises, particularly those looking to improve their online presence and advertising effectiveness. Industries such as e-commerce, retail, and SaaS often benefit significantly from AdRolls services.

How much does AdRolls product cost?

The cost of AdRolls products varies based on the services selected and the scale of the advertising campaigns. AdRoll typically operates on a cost-per-click (CPC) or cost-per-impression (CPM) basis, and potential customers are encouraged to contact AdRoll for a custom quote based on their specific needs and budget.

Does AdRoll offer a free trial?

Yes, AdRoll offers a free trial period for new users, allowing them to explore the platform and its features without initial commitment. Specific details regarding the duration and conditions of the trial can be found on their website.

What discounts does AdRoll offer on their products?

AdRoll may provide promotional discounts or special offers on its services. These can change frequently, so it is advisable to check their website or subscribe to their newsletter for the latest information on discounts and promotions.

Are there any hidden fees or additional costs with AdRoll?

AdRoll is transparent about its pricing, but users should be aware that additional costs may arise based on the scale of their advertising campaigns, such as spending limits and premium features. It is recommended to review the pricing structure thoroughly or consult with a sales representative for clarity.

Who uses AdRolls products?

AdRolls products are used by a diverse array of businesses, including e-commerce retailers, service providers, and B2B companies. Marketers and advertising professionals also leverage AdRoll to enhance their campaign strategies and improve customer engagement.

What are the main features of AdRolls products/services?

Main features of AdRoll include:

• Cross-channel advertising across web, social media, and email.
• Dynamic retargeting to personalise ads based on user behaviour.
• Comprehensive analytics and reporting tools.
• Customer segmentation capabilities for targeted marketing.
• Integration with various e-commerce platforms and tools.

How does AdRoll compare to its competitors?

AdRoll is known for its user-friendly interface and robust retargeting capabilities. While it competes with platforms like Google Ads and Facebook Ads, AdRoll is particularly favoured for its focus on customer acquisition and retargeting, making it a viable option for businesses prioritising these areas.

Is AdRolls platform easy to use?

Yes, AdRolls platform is generally considered user-friendly, with intuitive navigation and straightforward campaign setup processes. Users can easily create and manage their campaigns without requiring extensive technical knowledge.

How easy is it to set up AdRolls product or service?

Setting up AdRolls products is relatively easy. Users can create an account, set up their advertising campaigns, and integrate their e-commerce platforms within a few steps, aided by AdRoll’s support resources and documentation.

Is AdRoll reliable?

AdRoll is regarded as a reliable platform, with a track record of helping businesses enhance their advertising effectiveness. The platform is designed to deliver consistent performance and is backed by a dedicated support team to assist users with any issues.

Does AdRoll offer customer support?

Yes, AdRoll offers customer support through various channels, including email, live chat, and an extensive knowledge base. Users can access resources to help them navigate the platform and resolve any challenges they may encounter.

How secure is AdRoll’s platform?

AdRoll employs industry-standard security measures to protect user data and ensure the integrity of its platform. This includes encryption protocols and compliance with relevant data protection regulations.

Does AdRoll integrate with other tools or platforms?

Yes, AdRoll integrates with numerous third-party tools and platforms, including e-commerce systems, CRM solutions, and analytics tools, allowing users to streamline their marketing efforts and enhance their advertising strategies.

Can I use AdRoll on mobile devices?

AdRoll’s platform is accessible via mobile devices, enabling users to manage their campaigns on the go. However, users may find that the full functionality is best experienced on desktop devices.

What do users say about AdRoll?

User feedback for AdRoll is generally positive, with many praising its effectiveness in driving traffic and conversions. However, some users have noted challenges with the learning curve and the complexity of certain features. Overall, experiences vary based on individual business needs and objectives.

What are the pros and cons of AdRoll?

Pros:

• Effective retargeting capabilities.
• User-friendly interface.
• Comprehensive analytics tools.

Cons:

• Pricing may be a concern for smaller businesses.
• Some features may require a learning period to master.

How can I purchase AdRoll’s services?

To purchase AdRoll’s services, interested users can visit the AdRoll website, sign up for an account, and select their desired products and services. For specific inquiries or larger campaigns, contacting AdRolls sales team is recommended.

What is the cancellation or refund policy for AdRoll?

AdRolls cancellation and refund policy may vary based on the service agreement. Typically, users can cancel their subscriptions at any time, but it is advisable to review the terms and conditions or consult customer support for detailed information regarding refunds.

What are the common use cases for AdRoll?

Common use cases for AdRoll include:

• Retargeting website visitors to increase conversion rates.
• Acquiring new customers through targeted ads.
• Enhancing brand visibility across various digital channels.

Why choose AdRoll over other options?

AdRoll is often chosen for its specialised focus on retargeting and customer acquisition, along with its user-friendly interface and comprehensive analytics. Businesses looking for a platform that simplifies their advertising efforts and provides robust performance insights may find AdRoll particularly beneficial.

How easy is it to set up AdRoll?

Setting up AdRoll is designed to be straightforward, with guided prompts and resources to assist users in launching their campaigns quickly and efficiently.

Does AdRoll offer training or tutorials?

Yes, AdRoll provides various training resources and tutorials, including articles, videos, and webinars, to help users understand the platform and maximise their advertising strategies.

What languages does AdRoll support?

AdRoll primarily supports English, but the platform may also offer limited resources in other languages. Users are encouraged to check the website for the most current language offerings.

What problems does AdRoll solve?

AdRoll addresses common marketing challenges such as customer retention, brand visibility, and efficient ad spend by providing tools for retargeting, prospecting, and performance tracking, ultimately helping businesses achieve their marketing goals.

Is AdRoll worth the investment?

Whether AdRoll is worth the investment depends on individual business needs and objectives. Many companies report improved customer engagement and increased sales through the use of AdRolls services, making it a valuable option for those focused on digital marketing and advertising.