Brandwatch

Frequently Asked Questions about Brandwatch

Who are Brandwatch?

Brandwatch is a digital consumer intelligence company that provides insights and analytics from social media and online sources. Founded in 2012, the company aims to help brands understand their audience and improve their marketing strategies through data-driven insights.

What are Brandwatchs products?

Brandwatch offers a range of products including Brandwatch Analytics, which provides social media monitoring and analytics; Brandwatch Consumer Research, which offers consumer insights and trend analysis; and Brandwatch Vizia, an interactive visualisation platform designed for teams to collaborate on insights.

What services do Brandwatch offer?

Brandwatch provides services such as social media listening, audience analysis, sentiment analysis, trend tracking, and competitive analysis. These services help brands make informed decisions based on consumer behaviour and market trends.

What type of companies do Brandwatchs products suit?

Brandwatchs products are suitable for a wide range of companies, including large enterprises, marketing agencies, and small to medium-sized businesses that require in-depth consumer insights and social media analytics.

How much does Brandwatchs product cost?

Brandwatch does not publicly disclose pricing on their website, as costs can vary based on the specific products and services selected, as well as the size and needs of the organisation. Interested parties are encouraged to contact Brandwatch for a customised quote.

Does Brandwatch offer a free trial?

Brandwatch does not typically offer a free trial for their products. However, potential customers can request a demo to see the platform in action and evaluate its features before making a purchase decision.

What discounts does Brandwatch offer on their products?

Brandwatch does not publicly advertise discounts. However, it is advisable for prospective customers to inquire directly with the sales team for any promotional offers or discounts that may be available.

Are there any hidden fees or additional costs with Brandwatch?

Brandwatch aims to provide transparent pricing, but additional costs may arise depending on the specific features or services chosen. It is recommended to clarify any potential additional fees during the initial consultation.

Who uses Brandwatchs products?

Brandwatchs products are used by marketing professionals, brand managers, social media analysts, and businesses across various industries such as retail, technology, and consumer goods, all seeking to gain insights from social media data.

What are the main features of Brandwatchs products/services?

Main features of Brandwatchs products include real-time social media monitoring, sentiment analysis, data visualisation, customisable dashboards, audience segmentation, and competitive benchmarking. These features help businesses understand and engage with their audience effectively.

How does Brandwatch compare to its competitors?

Brandwatch is often compared to competitors such as Sprout Social, Meltwater, and Hootsuite. It is recognised for its advanced analytics capabilities and comprehensive data sources, making it a strong choice for companies needing in-depth consumer insights.

Is Brandwatchs platform easy to use?

Brandwatchs platform is designed to be user-friendly, with an intuitive interface that allows users to navigate easily. However, the complexity of the data may require some training to fully utilise its features.

How easy is it to set up Brandwatchs product or service?

Setting up Brandwatchs products typically involves initial configuration and data integration, which is supported by Brandwatchs onboarding team. The process is generally straightforward, but may vary depending on the specific requirements of the organisation.

Is Brandwatch reliable?

Brandwatch is considered a reliable platform, frequently used by major brands for social listening and analytics. The company has a solid track record in delivering accurate insights, supported by a robust data infrastructure.

Does Brandwatch offer customer support?

Brandwatch provides customer support through various channels, including email and dedicated account management. Users can also access extensive documentation and online resources to assist with their queries.

How secure is Brandwatch’s platform?

Brandwatch takes data security seriously, implementing industry-standard security measures to protect user data. This includes encryption, regular security audits, and compliance with data protection regulations.

Does Brandwatch integrate with other tools or platforms?

Yes, Brandwatch integrates with various third-party tools and platforms, enhancing its functionality. Common integrations include CRM systems, marketing automation tools, and data visualisation applications.

Can I use Brandwatch on mobile devices?

Brandwatch does not currently offer a dedicated mobile app, but its web platform is accessible via mobile browsers, allowing users to access insights on the go.

What do users say about Brandwatch?

User feedback on Brandwatch is generally positive, highlighting its comprehensive data sources and robust analytics capabilities. However, some users mention a learning curve associated with navigating the platforms advanced features.

What are the pros and cons of Brandwatch?

Pros of Brandwatch include its extensive data analytics capabilities, user-friendly interface, and strong customer support. Cons may include the lack of a free trial and potential complexity in setup for new users.

How can I purchase Brandwatch’s services?

To purchase Brandwatchs services, interested customers should contact the sales team through their website to discuss their needs and receive a customised quote.

What is the cancellation or refund policy for Brandwatch?

Brandwatch typically operates on an annual subscription model, and cancellation policies may vary. Customers are advised to review their contract and speak with a representative for specific details regarding cancellations and refunds.

What are the common use cases for Brandwatch?

Common use cases for Brandwatch include brand monitoring, consumer sentiment analysis, market research, campaign evaluation, and competitor analysis, helping brands make data-informed decisions.

Why choose Brandwatch over other options?

Choosing Brandwatch may be advantageous for organisations seeking a comprehensive analytics solution with strong data capabilities and a focus on consumer insights, particularly when compared to simpler social media management tools.

How easy is it to set up Brandwatch?

The setup process for Brandwatch is generally straightforward, aided by their onboarding support. Users may need to invest some time in configuring settings to align with their specific objectives.

Does Brandwatch offer training or tutorials?

Brandwatch offers training resources, including webinars, tutorials, and documentation, to help users maximise the platforms potential and understand its features thoroughly.

What languages does Brandwatch support?

Brandwatch primarily supports English but also provides services in multiple languages depending on the data sources and user requirements, allowing for a broader analysis of global markets.

What problems does Brandwatch solve?

Brandwatch helps solve problems related to understanding consumer sentiment, tracking brand health, analysing market trends, and gaining competitive insights, enabling brands to make informed strategic decisions.

Is Brandwatch worth the investment?

Whether Brandwatch is worth the investment depends on the specific needs of the organisation. Businesses that require in-depth data analysis and consumer insights often find the platform to provide significant value compared to its cost.