CleverTap

Frequently Asked Questions about CleverTap

Who are CleverTap?

CleverTap is a customer engagement and retention platform that helps businesses manage and optimise their customer experiences across various channels. Founded in 2013, the company provides an array of tools for analytics, user engagement, and marketing automation, enabling organisations to understand and engage their users effectively.

What are CleverTaps products?

CleverTaps primary products include user analytics, customer segmentation, campaign management, and personalisation tools. These products allow businesses to analyse user behaviour, create targeted marketing campaigns, and deliver personalised experiences to their customers.

What services do CleverTap offer?

CleverTap offers several services including mobile app analytics, web analytics, marketing automation, customer engagement tools, A/B testing, and customer segmentation. These services are designed to help businesses improve user retention and engagement.

What type of companies do CleverTaps products suit?

CleverTaps products are suitable for a wide range of companies, particularly those in retail, e-commerce, travel, finance, media, and gaming industries. The platform caters to businesses of all sizes, from startups to large enterprises.

How much does CleverTaps product cost?

The cost of CleverTaps products varies based on the features and the scale of usage. Pricing is typically structured around monthly subscription plans, which can be customised based on the specific needs of the business. Interested users are encouraged to contact CleverTap for a tailored quote.

Does CleverTap offer a free trial?

Yes, CleverTap offers a free trial for new users. This allows potential customers to explore the platform’s features and functionalities before committing to a subscription.

What discounts does CleverTap offer on their products?

CleverTap may offer discounts or promotional pricing at various times of the year. It is advisable to check their website or contact their sales team for the latest offers and potential discounts for longer-term commitments.

Are there any hidden fees or additional costs with CleverTap?

CleverTap aims to maintain transparency in its pricing structure. However, users should be aware that additional costs may arise from premium features or increased usage beyond the limits of their chosen plan. It is recommended to review the pricing details thoroughly.

Who uses CleverTaps products?

CleverTaps products are used by a diverse range of businesses, including startups, mid-sized companies, and large enterprises. Industries such as retail, e-commerce, fintech, media, and travel frequently utilise CleverTap to enhance their customer engagement strategies.

What are the main features of CleverTaps products/services?

Main features of CleverTaps services include real-time analytics, user segmentation, multi-channel marketing automation, personalised messaging, A/B testing, and user retention tracking. These features help businesses tailor their marketing efforts to enhance user engagement.

How does CleverTap compare to its competitors?

CleverTap is often compared to other customer engagement platforms like Braze, Mixpanel, and Firebase. While each platform has its strengths, CleverTap distinguishes itself with comprehensive analytics, user-friendly interface, and strong customer support.

Is CleverTaps platform easy to use?

Yes, CleverTap’s platform is designed to be user-friendly, with an intuitive interface that facilitates easy navigation and usage. Users report that the onboarding process is straightforward, making it accessible for marketers and analysts alike.

How easy is it to set up CleverTaps product or service?

Setting up CleverTap is generally considered straightforward. The platform provides detailed documentation and support to assist users in integrating their systems and configuring the necessary settings to start using the platform effectively.

Is CleverTap reliable?

CleverTap is known for its reliability, with a strong track record of performance and uptime. The platform is designed to handle large volumes of data and user traffic, catering effectively to enterprise-level requirements.

Does CleverTap offer customer support?

Yes, CleverTap offers customer support through various channels, including email, chat, and phone. Additionally, they provide a comprehensive knowledge base and community forums for users seeking assistance.

How secure is CleverTap’s platform?

CleverTap employs robust security measures, including data encryption, secure access controls, and compliance with data protection regulations. The company prioritises the security and privacy of user data throughout its operations.

Does CleverTap integrate with other tools or platforms?

Yes, CleverTap supports integration with a wide range of third-party tools and platforms, including CRM systems, marketing automation tools, and data analytics services. This flexibility allows businesses to create a cohesive tech stack.

Can I use CleverTap on mobile devices?

CleverTap is accessible on mobile devices, offering a mobile-friendly interface that allows users to manage their customer engagement efforts on the go. This includes accessing analytics and managing campaigns from smartphones and tablets.

What do users say about CleverTap?

Users generally praise CleverTap for its powerful analytics capabilities and user-friendly interface. Many highlight the effectiveness of its marketing automation tools in improving customer engagement and retention rates.

What are the pros and cons of CleverTap?

Pros of CleverTap include its comprehensive analytics, ease of use, strong customer support, and robust integration capabilities. Potential cons may include the complexity of certain advanced features and the need for businesses to invest time in fully leveraging the platform.

How can I purchase CleverTap’s services?

To purchase CleverTaps services, interested users can visit the CleverTap website and request a demo or contact their sales team for more information on pricing and plans tailored to their needs.

What is the cancellation or refund policy for CleverTap?

CleverTaps cancellation and refund policy may vary based on the specific service agreements. Users are encouraged to review the terms of service or contact customer support for detailed information regarding cancellations and refunds.

What are the common use cases for CleverTap?

Common use cases for CleverTap include user retention campaigns, personalised marketing strategies, customer segmentation, and performance tracking of marketing efforts. Businesses use these capabilities to enhance customer loyalty and engagement.

Why choose CleverTap over other options?

Choosing CleverTap may be advantageous for businesses seeking a comprehensive customer engagement platform that combines powerful analytics with marketing automation. Its ease of use and strong support make it a compelling choice for various industries.

How easy is it to set up CleverTap?

Setting up CleverTap is relatively simple, with clear instructions and support available to guide users through the process. The platform is designed to facilitate quick integration, allowing businesses to start using its features promptly.

Does CleverTap offer training or tutorials?

Yes, CleverTap provides training resources and tutorials, including webinars, documentation, and a knowledge base, to help users maximise their understanding and use of the platform.

What languages does CleverTap support?

CleverTap supports multiple languages, allowing businesses to engage with users in their preferred language. This feature is particularly beneficial for companies operating in diverse markets.

What problems does CleverTap solve?

CleverTap addresses several key challenges for businesses, including customer retention, user engagement, data analysis, and marketing automation. It helps organisations create targeted campaigns that resonate with users and drive loyalty.

Is CleverTap worth the investment?

Many businesses find CleverTap to be a worthwhile investment due to its comprehensive features, robust analytics capabilities, and proven effectiveness in enhancing customer engagement and retention. However, the value may vary depending on specific business needs and goals.