Criteo

Frequently Asked Questions about Criteo

Who are Criteo?

Criteo is a global technology company that specializes in digital advertising solutions. Founded in 2005, Criteo focuses on performance marketing and provides businesses with tools to enhance their online marketing efforts, enabling them to engage with customers effectively across various digital channels.

What are Criteos products?

Criteo offers a range of products focused on performance advertising, including Criteo Dynamic Retargeting, Criteo Audience Match, Criteo Retail Media, and Criteo Marketing Solutions. These products help businesses target potential customers with personalised ads based on their browsing behaviour and interests.

What services do Criteo offer?

Criteo provides services that include ad placement, data analytics, campaign management, and customer engagement strategies. Their services are designed to help businesses optimise their advertising spend and improve conversion rates.

What type of companies do Criteos products suit?

Criteos products are suitable for a wide range of companies, including e-commerce retailers, travel companies, and brands looking to drive online sales and engagement. Their solutions are particularly effective for businesses that rely heavily on digital marketing.

How much do Criteos products cost?

The pricing for Criteos products varies based on the specific solutions and services selected, as well as the scale of the advertising campaigns. Criteo typically operates on a performance-based pricing model, meaning costs are often tied to the success of the campaigns.

Does Criteo offer a free trial?

Criteo does not typically offer a free trial for its services. However, potential customers can contact Criteo directly to discuss options that may be available for their specific needs.

What discounts does Criteo offer on their products?

Criteo does not publicly advertise specific discounts, as pricing is generally tailored to individual client needs and campaign sizes. For detailed information regarding potential discounts, it is recommended to consult directly with Criteos sales team.

Are there any hidden fees or additional costs with Criteo?

Criteo strives for transparency in its pricing. However, it is advisable for clients to review contract terms carefully, as additional costs may arise based on specific campaign requirements or additional services requested.

Who uses Criteos products?

Criteos products are used by a variety of businesses, including small to large e-commerce retailers, brands, and advertisers seeking to enhance their online presence and drive conversions through targeted digital advertising.

What are the main features of Criteos products/services?

Main features of Criteo’s products include dynamic retargeting, audience segmentation, real-time bidding, cross-device tracking, and comprehensive analytics tools to measure campaign performance and ROI.

How does Criteo compare to its competitors?

Criteo is known for its strong focus on performance marketing and dynamic retargeting capabilities. Compared to competitors, Criteo often offers more advanced machine learning algorithms for personalisation and a robust network of publisher partnerships, although specific comparisons may vary by feature set and business needs.

Is Criteos platform easy to use?

Criteo’s platform is designed with user experience in mind. While some users may require a learning curve to fully utilise its features, overall feedback indicates that the interface is intuitive and user-friendly.

How easy is it to set up Criteos product or service?

Setting up Criteo’s products typically involves an onboarding process that includes integration with existing systems and configuration of advertising campaigns. The level of ease can depend on the complexity of the client’s existing marketing infrastructure.

Is Criteo reliable?

Criteo has established itself as a reliable player in the digital advertising space, with a solid reputation for delivering effective performance marketing solutions. The company is trusted by numerous brands and has a track record of successful campaign management.

Does Criteo offer customer support?

Yes, Criteo offers customer support to its clients. Support services typically include a dedicated account manager and access to a customer service team for assistance with campaign management and technical issues.

How secure is Criteo’s platform?

Criteo takes security seriously, implementing industry-standard security measures to protect client data and ensure the integrity of its advertising services. Compliance with data protection regulations is also a priority for the company.

Does Criteo integrate with other tools or platforms?

Criteo offers integration capabilities with various e-commerce platforms, advertising networks, and analytics tools, facilitating a seamless experience for users looking to optimise their marketing efforts across multiple channels.

Can I use Criteo on mobile devices?

Yes, Criteos platform is accessible on mobile devices, allowing users to manage their campaigns and track performance on-the-go through mobile-friendly interfaces.

What do users say about Criteo?

User feedback on Criteo is generally positive, with many clients praising its effectiveness in driving conversions and the quality of customer support. However, some users have noted challenges related to pricing and the complexity of campaign setup.

What are the pros and cons of Criteo?

Pros: Effective retargeting, strong analytics capabilities, reliable customer support. Cons: Pricing may be higher compared to some competitors, and initial setup can be complex for some users.

How can I purchase Criteo’s services?

To purchase Criteo’s services, interested parties should contact Criteo directly through their website or a sales representative to discuss specific needs and receive a customised proposal.

What is the cancellation or refund policy for Criteo?

Criteos cancellation and refund policy may vary depending on the terms outlined in client contracts. It is advisable to review the specific agreement or consult with Criteo’s support team for detailed information.

What are the common use cases for Criteo?

Common use cases for Criteo include online retail advertising, customer re-engagement through retargeting, and personalised marketing campaigns aimed at boosting conversion rates across various digital channels.

Why choose Criteo over other options?

Criteo is often chosen for its robust performance marketing solutions, advanced technology for personalisation, and extensive publisher network, which can lead to higher engagement and conversion rates compared to other advertising platforms.

How easy is it to set up Criteo?

While setup requires some initial configuration and integration, Criteo provides support throughout the process to ensure a smooth onboarding experience for clients.

Does Criteo offer training or tutorials?

Criteo offers resources and training materials to help clients understand their platform and maximise the effectiveness of their advertising campaigns, including webinars and documentation.

What languages does Criteo support?

Criteo operates in multiple languages, catering to a global audience. The specific languages supported may vary by region; clients are encouraged to check with Criteo for detailed language options based on their location.

What problems does Criteo solve?

Criteo addresses challenges such as customer retention, cart abandonment, and ineffective advertising spend by providing targeted retargeting solutions that enhance customer engagement and drive conversions.

Is Criteo worth the investment?

Whether Criteo is worth the investment depends on individual business needs and marketing goals. Many clients report positive ROI from their campaigns, but businesses should evaluate their specific situations and budget constraints before making a decision.