Factors.ai

Factors.ai is an AI-driven account intelligence, analytics, and attribution platform designed to assist B2B sales and marketing teams in building pipelines by leveraging intent signals from various channels.

Key Features:

Intent Capture: Aggregates cross-channel intent signals, enabling teams to identify up to 64% of website traffic through IP lookup and integrate data from CRM, Marketing Automation Platforms (MAPs), LinkedIn and other sources.

Workflow Automations: Automates routine go-to-market (GTM) tasks across CRM and MAP systems, facilitating the creation of repeatable playbooks. Pre-built workflows support common automations, including alerts, enrichments, and email outreach.

Account Intelligence: Enables segmentation and scoring of high-intent accounts based on firmographics and engagement data. Provides full-funnel analytics and attribution to prioritise sales-ready accounts effectively.

LinkedIn AdPilot: Optimises LinkedIn advertising campaigns by implementing frequency capping to prevent excessive ad exposure, measuring true impact through view-through attribution, and running intent-based campaigns to enhance return on investment (ROI).

Multi-Channel Attribution: Offers insights into the performance of marketing efforts across various channels, assisting in the evaluation of campaign effectiveness and resource allocation.

Predictive Analytics: Utilises AI to forecast trends and outcomes, supporting data-driven decision-making processes.

Data Visualisation: Presents complex data through intuitive dashboards and reports, facilitating easy interpretation and strategic planning.

Benefits:

Enhanced Pipeline Generation: By capturing and analysing intent signals, Factors.ai enables teams to identify and engage high-potential prospects, leading to increased sales opportunities.

Improved Marketing ROI: Comprehensive analytics and attribution models allow for precise measurement of campaign performance, ensuring marketing resources are allocated efficiently to maximise returns.

Streamlined Workflows: Automation of routine tasks reduces manual effort, allowing teams to focus on strategic initiatives and improving overall productivity.

Data-Driven Decision Making: Predictive analytics and data visualisation tools provide actionable insights, empowering teams to make informed decisions that drive business growth.

Seamless Integrations: Factors.ai integrates with a wide range of sales and marketing tools, ensuring a cohesive tech stack and facilitating smooth data flow across platforms.

Factors.ai equips B2B sales and marketing teams with advanced tools to capture intent signals, automate workflows, and gain deep insights into account behaviour, ultimately driving pipeline growth and enhancing marketing effectiveness.