LiveRamp

Frequently Asked Questions about LiveRamp

Who are LiveRamp?

LiveRamp is a data connectivity platform that enables businesses to leverage their data for marketing and analytics purposes. Founded in 2011, the company provides solutions that help organisations connect, enhance, and activate their data across various channels while ensuring data privacy and security.

What are LiveRamps products?

LiveRamp offers a range of products including data onboarding, identity resolution, audience marketplace, measurement and analytics solutions, and data integration services. These products are designed to facilitate the effective use of data in marketing strategies and improve customer engagement.

What services do LiveRamp offer?

LiveRamp provides services such as data onboarding, audience segmentation, identity resolution, cross-device measurement, and data enhancement. They also offer consulting services to help businesses optimise their data utilisation strategies.

What type of companies do LiveRamps products suit?

LiveRamps products are suitable for a wide range of companies, including those in retail, finance, healthcare, and technology sectors. Their solutions are particularly beneficial for businesses looking to enhance their marketing efforts through data-driven insights.

How much does LiveRamps product cost?

The cost of LiveRamps products can vary widely based on the specific services and solutions chosen, as well as the scale of the implementation. Interested companies should contact LiveRamp directly for a customised quote based on their needs.

Does LiveRamp offer a free trial?

LiveRamp does not typically offer free trials for their products. However, potential customers can request a demo or consultation to understand the platforms capabilities better.

What discounts does LiveRamp offer on their products?

LiveRamp does not publicly disclose discounts on their products. Companies interested in pricing options or potential discounts should reach out to LiveRamps sales team for more information.

Are there any hidden fees or additional costs with LiveRamp?

LiveRamp is transparent about its pricing model, but additional costs may arise based on the specific services or scale of data usage. It is advisable for customers to clarify any potential additional fees during the initial consultation.

Who uses LiveRamps products?

LiveRamps products are used by marketers, data analysts, and business intelligence professionals within various organisations, including brands, agencies, and publishers looking to enhance their data strategies.

What are the main features of LiveRamps products/services?

Main features of LiveRamps products include data onboarding, identity resolution, audience segmentation, advanced analytics capabilities, and seamless integration with various marketing platforms.

How does LiveRamp compare to its competitors?

LiveRamp is often noted for its strong focus on data privacy and security, as well as its robust identity resolution capabilities. Compared to competitors, LiveRamps extensive partnerships and integrations provide a comprehensive solution for data connectivity.

Is LiveRamps platform easy to use?

Users generally find LiveRamps platform intuitive and user-friendly, although the complexity of certain features may require some training to fully utilise the systems capabilities.

How easy is it to set up LiveRamps product or service?

The setup process for LiveRamps products typically involves collaboration with the LiveRamp team to ensure proper integration with existing systems. The complexity of setup may vary based on the specific services chosen.

Is LiveRamp reliable?

LiveRamp is regarded as a reliable platform within the industry, offering high uptime rates and robust security measures to protect user data.

Does LiveRamp offer customer support?

Yes, LiveRamp provides customer support through various channels, including email, phone, and a dedicated help centre, to assist users with any queries or issues.

How secure is LiveRampÕs platform?

LiveRamp takes data security seriously, employing various measures including encryption, access controls, and compliance with data protection regulations to ensure the safety of user data.

Does LiveRamp integrate with other tools or platforms?

Yes, LiveRamp integrates with a wide range of marketing and analytics platforms, allowing users to seamlessly connect their data across various applications.

Can I use LiveRamp on mobile devices?

LiveRampÕs platform is primarily designed for desktop use; however, users can access certain features through mobile browsers, depending on the services employed.

What do users say about LiveRamp?

Users generally appreciate LiveRamp for its effective data onboarding and identity resolution capabilities, though some express a desire for improved user documentation and support resources.

What are the pros and cons of LiveRamp?

Pros include robust data connectivity, strong security measures, and extensive integrations, while cons may include the complexity of certain features and the need for additional training.

How can I purchase LiveRampÕs services?

To purchase LiveRampÕs services, interested companies should contact the sales team through the LiveRamp website to discuss their needs and receive a tailored proposal.

What is the cancellation or refund policy for LiveRamp?

LiveRamps cancellation and refund policy details are typically outlined in the service agreement. Customers should review their contract or consult with their account representative for specific terms.

What are the common use cases for LiveRamp?

Common use cases for LiveRamp include data onboarding for advertising campaigns, identity resolution for personalised marketing, and measuring campaign effectiveness across multiple channels.

Why choose LiveRamp over other options?

Choosing LiveRamp may be advantageous for businesses seeking a comprehensive data connectivity platform with strong emphasis on data privacy, extensive integrations, and advanced analytics capabilities.

How easy is it to set up LiveRamp?

The setup process is facilitated through collaboration with LiveRampÕs team, making it manageable but dependent on the specific requirements of the organisation.

Does LiveRamp offer training or tutorials?

LiveRamp provides training resources and tutorials to assist users in effectively utilising their platform, which can be accessed through their help centre.

What languages does LiveRamp support?

LiveRamp primarily operates in English, but it may offer support for other languages depending on the region and specific customer needs.

What problems does LiveRamp solve?

LiveRamp addresses challenges related to data silos, identity resolution, and data privacy, enabling organisations to maximise the value of their data for targeted marketing and analytics.

Is LiveRamp worth the investment?

Many organisations find LiveRamps solutions to be a worthwhile investment due to the potential for improved marketing effectiveness and better data utilisation, but value will depend on specific business needs and goals.