Prebid

Frequently Asked Questions about Prebid

Who are Prebid?

Prebid is a non-profit organisation focused on developing open-source software for the digital advertising ecosystem. It aims to improve the transparency and efficiency of programmatic advertising through the collaboration of various stakeholders including publishers, advertisers, and technology providers.

What are Prebids products?

Prebid offers a range of products including Prebid.js, an open-source header bidding solution that allows publishers to manage demand from multiple advertising exchanges. Additionally, Prebid provides modules for server-side bidding, analytics, and user privacy compliance.

What services do Prebid offer?

Prebid primarily offers technical support and documentation for its open-source software. It also provides community forums and resources to assist developers and publishers in implementing and optimising their header bidding strategies.

What type of companies do Prebids products suit?

Prebids products are suitable for digital publishers, advertisers, and ad tech companies looking to enhance their programmatic advertising capabilities. This includes both large media organisations and smaller publishers seeking to maximise ad revenue.

How much does Prebids product cost?

Prebids products are open-source and available for free. However, users may incur costs associated with implementation and maintenance, depending on their specific technical requirements and resources.

Does Prebid offer a free trial?

As an open-source platform, Prebid does not offer a traditional free trial. Users can access and implement the software at no cost, allowing them to evaluate its functionality without a commitment.

What discounts does Prebid offer on their products?

Prebid does not offer discounts as its products are open-source and available for free. There are no pricing tiers or discounts associated with its offerings.

Are there any hidden fees or additional costs with Prebid?

There are no hidden fees associated with Prebids open-source products. However, users should be aware of potential costs related to custom development, technical support, or hosting services that may arise during implementation.

Who uses Prebids products?

Prebids products are used by a wide array of stakeholders in the digital advertising space, including publishers, advertisers, and technology providers who are looking to implement header bidding solutions and improve their ad revenue.

What are the main features of Prebids products/services?

Key features of Prebids products include support for header bidding, a modular architecture for customisation, integration with multiple demand sources, analytics and reporting capabilities, and compliance with user privacy regulations.

How does Prebid compare to its competitors?

Prebid stands out as an open-source solution, providing greater flexibility and transparency compared to many proprietary header bidding solutions. This allows users to customise their implementations and avoid vendor lock-in.

Is Prebids platform easy to use?

Prebids platform is designed for developers and may require technical expertise to implement effectively. However, the community offers extensive documentation and support to aid in the setup process.

How easy is it to set up Prebids product or service?

Setting up Prebid can vary in complexity based on the users technical skills. Generally, the installation process is straightforward for those familiar with web technologies, and comprehensive guides are available to assist users.

Is Prebid reliable?

Prebid is considered reliable within the industry, largely due to its open-source nature and community support. Continuous updates and contributions from developers help maintain its integrity and performance.

Does Prebid offer customer support?

Prebid does not offer dedicated customer support as a commercial product would. However, users can access community support through forums, documentation, and GitHub repositories for assistance.

How secure is Prebid’s platform?

Prebid prioritises security and compliance, implementing measures to protect user data and ensure that its products adhere to industry standards. Users are encouraged to follow best practices when implementing the software.

Does Prebid integrate with other tools or platforms?

Yes, Prebid is designed to integrate with various ad exchanges, demand-side platforms (DSPs), and analytics tools, enabling users to create a cohesive advertising ecosystem tailored to their needs.

Can I use Prebid on mobile devices?

Prebid can be implemented on mobile websites and apps through its SDK and mobile-specific integrations, allowing publishers to leverage header bidding in mobile environments effectively.

What do users say about Prebid?

User feedback about Prebid is generally positive, highlighting its flexibility, community support, and effectiveness in increasing ad revenue. Some users note the learning curve for implementation as a potential challenge.

What are the pros and cons of Prebid?

Pros: Open-source, flexible, strong community support, no costs for the software, and transparency in the bidding process.
Cons: Requires technical expertise for setup, may incur costs for additional services, and lacks dedicated customer support.

How can I purchase Prebid’s services?

Prebids services are not available for purchase as they are open-source. Users can download the software from the official website and implement it at no charge.

What is the cancellation or refund policy for Prebid?

As an open-source product, Prebid does not have a cancellation or refund policy, as there are no fees associated with its software.

What are the common use cases for Prebid?

Common use cases for Prebid include implementing header bidding strategies to increase ad revenue, optimising demand from multiple sources, and improving transparency in the programmatic advertising process.

Why choose Prebid over other options?

Choosing Prebid offers advantages such as its open-source nature, allowing for customisation and flexibility, as well as a supportive community that fosters innovation and collaboration within the digital advertising space.

How easy is it to set up Prebid?

Setting up Prebid can be relatively straightforward for those with technical skills. The extensive documentation and community resources provide guidance to facilitate the installation and configuration process.

Does Prebid offer training or tutorials?

While Prebid does not provide formal training, there are numerous tutorials, documentation, and community-contributed resources available online to help users learn how to implement and use the platform effectively.

What languages does Prebid support?

Prebids core framework is primarily built in JavaScript, making it compatible with web technologies. However, users can implement it on various platforms that support JavaScript integration.

What problems does Prebid solve?

Prebid addresses issues related to inefficient ad inventory management, lack of transparency in bidding, and the need for publishers to maximise their advertising revenue through competitive demand sources.

Is Prebid worth the investment?

Prebid is a valuable investment for publishers and advertisers looking to enhance their programmatic advertising strategies without incurring software costs. Its open-source nature allows for flexibility and adaptation to specific needs, making it a worthwhile option for many stakeholders in the digital advertising ecosystem.