Yoast SEO

Frequently Asked Questions about Yoast

Who are Yoast?

Yoast is a digital marketing company based in the Netherlands, known primarily for its WordPress plugins that assist with search engine optimisation (SEO). Founded in 2010 by Joost de Valk, the company aims to make SEO accessible to everyone, providing tools and resources that help users optimise their content effectively.

What are Yoasts products?

Yoast offers several products, primarily focusing on SEO and content optimisation. Their flagship product is the Yoast SEO plugin for WordPress, which helps users improve their sites visibility on search engines. They also provide the Yoast SEO Premium plugin, which includes additional features, and the Yoast SEO academy, offering online courses for SEO education.

What services do Yoast offer?

Aside from their plugins, Yoast offers a variety of services, including SEO training through their online academy, site audits for SEO performance, and content analysis to optimise web pages for better search engine rankings.

What type of companies do Yoasts products suit?

Yoasts products are suitable for a wide range of companies, from small businesses and bloggers to large enterprises and e-commerce websites. Any organisation looking to improve their online presence and search engine rankings can benefit from Yoasts offerings.

How much does Yoasts product cost?

The basic Yoast SEO plugin is available for free, while the Premium version is priced at €99 per year for one website. This includes additional features and support. Other offerings, such as online courses, may have varying costs depending on the course selected.

Does Yoast offer a free trial?

Yoast does not offer a free trial for their Premium plugin. However, the free version of the Yoast SEO plugin is available for users to try out before deciding to upgrade.

What discounts does Yoast offer on their products?

Yoast occasionally offers discounts during promotional periods, such as Black Friday or holiday sales. Users can subscribe to the Yoast newsletter to receive updates on any available discounts and promotions.

Are there any hidden fees or additional costs with Yoast?

There are no hidden fees associated with Yoasts products. The pricing for the Premium plugin is straightforward, and any additional services, such as courses, are clearly priced on their website.

Who uses Yoasts products?

Yoasts products are used by a diverse audience, including website owners, digital marketers, SEO professionals, and content creators. Both individuals and organisations that wish to enhance their SEO efforts utilise Yoasts tools.

What are the main features of Yoasts products/services?

Main features of Yoast SEO include keyword optimisation, readability analysis, automatic XML sitemaps, social media previews, and the ability to manage breadcrumbs. The Premium version offers additional functionalities such as internal linking suggestions and redirect management.

How does Yoast compare to its competitors?

Yoast is often compared to other SEO plugins like All in One SEO Pack and SEOPress. Yoast is generally considered user-friendly with robust features, extensive documentation, and a strong community, making it a popular choice among WordPress users.

Is Yoasts platform easy to use?

Yes, Yoasts platform is designed to be user-friendly. The interface is intuitive, and the setup process is straightforward, allowing users of all skill levels to navigate and utilise the tools effectively.

How easy is it to set up Yoasts product or service?

Setting up Yoasts SEO plugin is relatively easy. Users can install the plugin directly from the WordPress dashboard, and the configuration wizard guides them through the initial setup process.

Is Yoast reliable?

Yes, Yoast is regarded as a reliable company with a strong reputation in the SEO community. Their products are regularly updated to ensure compatibility with WordPress and to incorporate the latest SEO practices.

Does Yoast offer customer support?

Yoast provides customer support for users of the Premium plugin through a ticket system. Additionally, extensive documentation and community forums are available for all users to seek assistance.

How secure is Yoast’s platform?

Yoast takes security seriously and regularly updates their plugins to address vulnerabilities. Users are encouraged to keep their plugins updated to ensure maximum security.

Does Yoast integrate with other tools or platforms?

Yes, Yoast integrates with various tools, including Google Search Console, social media platforms, and other SEO tools, allowing users to enhance their SEO efforts across different channels.

Can I use Yoast on mobile devices?

While the Yoast SEO plugin is primarily designed for WordPress websites, users can manage their SEO settings from mobile devices through the WordPress app, provided their website is hosted on WordPress.com or a self-hosted WordPress site.

What do users say about Yoast?

Users generally praise Yoast for its ease of use, comprehensive features, and helpful support. Many appreciate the detailed guidance provided by the plugin, which aids in optimising content effectively.

What are the pros and cons of Yoast?

Pros of Yoast include its user-friendly interface, extensive features, regular updates, and strong community support. Cons may include occasional performance issues and the fact that some advanced features are only available in the Premium version.

How can I purchase Yoast’s services?

Users can purchase Yoasts Premium services directly from their website. The process involves selecting the product, creating an account, and completing the payment through their secure checkout system.

What is the cancellation or refund policy for Yoast?

Yoast offers a 30-day money-back guarantee for their Premium plugin. If users are not satisfied with the product, they can request a refund within this period.

What are the common use cases for Yoast?

Common use cases for Yoast include optimising blog posts, improving website visibility for businesses, conducting SEO audits, and enhancing content marketing strategies.

Why choose Yoast over other options?

Users may choose Yoast due to its comprehensive feature set, user-friendly design, strong community support, and continuous updates that align with the latest SEO trends and best practices.

How easy is it to set up Yoast?

Setting up Yoast is easy, with a straightforward installation process and a guided configuration wizard that helps users optimise their website settings quickly.

Does Yoast offer training or tutorials?

Yes, Yoast offers a variety of training resources through the Yoast SEO Academy, which provides courses on SEO, content creation, and digital marketing strategies.

What languages does Yoast support?

Yoast supports multiple languages, including English, Dutch, German, French, Spanish, and many others, making it accessible to a global audience.

What problems does Yoast solve?

Yoast helps solve common SEO challenges, including keyword optimisation, readability issues, and technical SEO aspects, enabling users to enhance their websites performance in search engine results.

Is Yoast worth the investment?

For many users, especially those serious about improving their websites SEO, Yoast is considered a worthwhile investment due to its comprehensive tools, educational resources, and ongoing support.